Roughly 92% of women admit they’ve colored their hair at some point in their lives but 42% have never had a color consultation with their stylist! Wella Professionals is providing women across the country inside access to professional colorists who will demystify salon color brands and educate and inspire women to discover their best hair color. The Wella Professionals Color Discovery Tour will visit eight cities throughout the summer including New York City, Philadelphia, Washington DC, Miami, Chicago, Dallas, San Francisco and Los Angeles.
Wella Professionals brings the Color Discovery Tour to Washington, DC, partnering with top local salons to help Washington, DC women discover their best haircolor.Wella Professionals will provide women with inside access to the area’s top colorists from PR at Partners Salons. Participants will receive customized consultations, a coupon for $25 toward a Wella color service at a participating salon and be able to enter the Wella Facebook sweepstakes online for a chance to win a VIP beauty makeover in NYC.
The Wella Professionals Color Discovery Tour invades Washington on Saturday, July 10th – Sunday, July 11th from 11 a.m. – 6 p.m at The Shops at Georgetown.