Redken created a beautiful look for the Victoria Beckham AW14 show that reflected the designer’s simple and modern collection. The hair described as “slouchy, easy and pure luxury” had an ultra rich and luxurious feeling.

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Guido, a Redken Creative Consultant concentrated on two produces, beginning by applying the Satinwear 02 prepping blow-dry lotion into a messy center part. The stylists allowed the hair to dry naturally before using a curling iron in scattered sections throughout the hair if movement was needed.

To finish, they sprayed Redken’s pillow proof blowdry, which claims to extend the consistency for 2 days, for added texture. All hair was pulled back into a loose low ponytail, achieving a very sophisticated and modern look.