Last week, I gave you all an exclusive first look at Longchamp 'Faraway' video advertising campaign featuring model Kate Moss, who collaborated with the handbag brand to design a collection for the Spring/Summer 2011. The full-length film came out today, along with an interactive site that includes a photo competition among ten fashion and lifestyle bloggers around the world. Longchamp asked the fashion bloggers to create interpret the "Faraway" look in a series of photographed that will be voted on by fans and readers. The blogger with the most votes wins the opportunity to create their own ‘Faraway’ film at an exotic location of their choice.
The video, shot in a '70s style vignette features Ms. Moss modeling the bags in the collection. Below are three of the bags, the Longchamp Peruvian print basket bag and Longchamp Gloucester duffle bag, both designed by Ms. Moss. I covet a the large cream tote with brown handles in the movie as well as the large duffle bag, which would be so chic for a weekend out in the Hamptons.
