You got to love Kellan Lutz and his charming good looks.  They sure do know how to make ’em back the Midwest.  The Twilight: Breaking Dawn Kellan Lutz just launched a clothing line, Abbot + Main and instead of hiring a model to show off the collection, he steps in front of the camera to do the selling for us.  Lutz is no stranger to modeling.   He’s been the face or shall we say body, of numerous Calvin Klein underwear ads.

Kellan says he was very hands on with the design and manufacturing of his clothing collection, a collaboration with denim brand Dylan George.  The collection retails from $44 to $178. $44 gets you some of their Trim Fit crew necks t-shirts, while the line also features henley t-shirts and a drawstring hoodie.  The collection can be found at Nordstrom and online.  Ladies, he’s also working on a women’s wear collection for the next roll out of the collection.  Wondering about the significance of the name Abbot + Main? They are the cross streets of Kellan’s Venice home.