My, my my, how the time flies by. I can’t believe it’s been ten years since the launch of Chanel’s perfume Coco Mademoiselle. Back in 2001, Karl Lagerfeld chose his then muse Kate Moss, to be the face of the new perfume. Fast forward to 2007 when Mr. Lagerfeld nabbed British actress Keira Knightley, to be the face of the perfume.
Ms. Knightley’s reprises her role as Coco Mademoiselle muse once again in photographs taken by Joe Wright (Pride & Prejudice) in Paris. The campaign will debut in magazines, newspapers, online and on television March 23 with the fragrance launching in stores April 1st.
