Christian Dior launched its new beauty e-commerce website Dior.com last week at SL Lounge in the Meatpacking District and invited several bloggers and beauty editors to navigate the new site and sample some of its new beauty products. Dior beauty fans will have the chance to shop the luxury brand’s complete collection of beauty products including skincare, make-up and perfume.
Aside from shopping for cult favorites like Diorshow Mascara and J’adore, shoppers can also peruse through the advice column to learn about how to pick the right fragrance, how to apply lipstick, how to choose the right men’s skincare products and more. There is also a section on the navigation tab with an extensive history of the House of Dior, including a biography on Christian Dior, an introduction to the Dior Make-up Artists and an insiders look at the Dior Research & Innovation Center.
