I headed the New Museum in the Lower East Side two weeks ago for the LOFT Spring/Summer 2011 press preview. The brands’ new collection takes a new direction with a New Mood, new Movement theme. Creative director Alia Ahmed-Yahia pushed the envelope, breathing new life into the LOFT brand to bring women affordable luxuries that parallel that of high end designer collections in appearance. The accessories were killer. Multi-tiered glass necklaces that reminded me of Lalique pieces, organic accessories with textured chain links, ribbons, azure colored stone necklaces that reminded me of Summers spent at the beach. The LOFT accessories add that little sparkle the floral and nautical and muted color palettes for Spring.
