For the Whitney Eve Spring 2011 collection, Whitney Port focused on elegance and ease. Inspired by California’s laid back energy and the edge of New York City, Port fused the contrasting spirits of the coasts to create a fresh collection. Using pop colors, a mixture of textures and clean cuts, Port serves up a modern twist to looking effortlessly chic. The effect is sophisticated, yet undeniably carefree and fun.

Drawing inspiration from her own life, Port creates a line stemming from her sense of fashion, but makes it accessible for modern women of all ages. Port’s designs encourage spontaneity and mixing and matching for women to create looks that express their personality.

Whitney Port debuted her Whitney Eve collection for Spring 2010 in the Bryant Park tents to a warm reception from critics and buyers, alike. That positive response has grown significantly to the present as Port continues to evolve her brand. Whitney Eve is sold at specialty stores in the United States and abroad as well as www.WhitneyEve.com.