Most of you have probably never heard of Hellz, a Los Angeles based clothing label giving women an alternative to the boring and everyday t-shirt and denim look. Since 2005, Hellz has provided fashion alternatives for the bold fashionista with edgy tops, jackets, denim and accessories, influenced by all things subversive; from the gritty streets of New York to sexploitation flicks of the 1960’s and 1970’s. This summer, the label churns out a collection that screams "look at me, I am fabulous, fashion forward and don't give a f*&k." The 2010 Summer collection themed "To Dye For" is fit the the ultimate hipster and urban fashionista.
Summer is a season notorious for adventure and spontaneity, which provided the perfect inspiration for the HELLZ Summer ‘To Dye For’ delivery. The collection is composed of bold silhouettes as summer staples, combined with marble dye fabric and fringe details in a dynamic mixture that reflects summer; the love the lust, fate and fortune, all things ‘To Dye For’… pun intended!
