Coach has a new fragrance set to release this summer called ‘Poppy’, described as a fruity floral scent. Coach fragrances have traditionally been sold in Coach stores but Poppy will break the tradition by being available in department stores and specialty fragrance boutiques.
Perfumers Karen Khoury of Estee Lauder, Reed Krakoff of Coach, and IFF developed the new Coach Poppy fragrance.
“Poppy [as an apparel and accessories line] is a more emotional line [than traditional Coach] and reaches a much broader consumer base than we ever imagined,” he said, noting that the free-spirited vibe translated well to both the fragrance bottle – a clear glass orb with a cap of Coach-style graffiti – and the outside box, which echoes the Coach graffiti in red and white.” [Coach]
The fragrance debuts in July and will retail for $60.
