Q&Q SmileSolar, a new line of efficient, cost-effective and color-driven watches debuted in Katy Perry’s latest music video “Birthday,” the fourth single release from her critically-acclaimed album, “Prism.” The brand also threw a party in Soho on Thursday evening for its US launch.  Solange Knowles, dressed in a vibrant yellow Christopher Kane ensemble, DJ’d the party.  The Bumbys were also on hand to give “A Fair and Honest Appraisal of Your Appearance” of party guests.

Q&Q’s new series of SmileSolar powered and maintenance-free watches have been championed in over 120 countries worldwide. For every purchase of a Q&Q solar watch, a portion of the proceeds will be donated to Table for Two, a non-profit that serves deliver school meals to children in Africa and Asia. From its accessible price point ($40.00) to its easy-to-use and eco-friendly functionality, the name and product truly strive to bring time for everyone.

Q&Q SmileSolar watches are expertly crafted from both virgin and recycled materials featuring waterproof casing and a solar-powered system that keeps them operational up to 3.5 months after a single charge. The Series is currently available for purchase at www.smile-qq.com.