charlotte1British makeup artist Charlotte Tilbury is raising her profile in a big way, with a pop-up beauty and fine art event that launched early last week at Selfridge’s in London.

Kate Moss, Mario Testino, Helena Bonham-Carter, Katie Grand, Alannah Weston and Alice Temperley gathered in attendance at the store’s Wonder Room to witness the unveiling of Moss’ portrait, shot by Chris Levine using the same lenticular technology used for the images of Queen Elizabeth released last year to mark her Diamond Jubilee.

Levine shot a variety of images, including a portrait of Moss with her eyes closed, which is currently in the window of Selfridges. The centerpiece is a 3-D light installation that looks as if Moss’ eyes are following the viewer.  Can you say Mona Lisa smile?

Tilbury introduced Levine to Moss and worked on the model’s makeup for the sitting, said: “It was the quietest, most mesmerizing shoot I’ve ever been on, and I’ve been doing this for 23 years.”

With the event, Tilbury is aiming to bring makeup, products, philosophies, techniques and general thoughts to a wider audience. She is also planning on launching her own beauty brand, including color cosmetics, later this year.

“Consumers are getting more and more savvy, they want increasing access to everything they are buying, and I’m not the type of person to share that information in a clinical way. I wanted it to be fun, and to do it with friends,” Tilbury said.