Creative director Peter Dundas of Emilio Pucci designed the costumes for Rita Ora’s ‘Radioactive Tour’ 2013, which kicked off in Manchester, England this evening. The military inspired costumes include a camouflage jumpsuit with drawstring trousers and matching jacket, an out of this world green cape and hat and an over the top white gown with a cutout bodice and high neckline. Rita has worn many Pucci creations so it’s no surprise that she’s wearing the label on her tour.
“I was thrilled to design the costumes for Rita’s ‘Radioactive Tour’,” said Dundas. “From the moment I met Rita we’ve had a great connection and doing something like this together felt like only a natural progression. The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic”
