Sanrio is launching two ultra-cool limited edition collaborations in honor of Hello Kitty’s 37th birthday today, November 1.  The first is a Nooka x Hello Kitty ($130) which features a Zirc display with a silk screen printed Hello Kitty graphic on a white polyurethane band.

The second is a tokidoki for Hello Kitty, the latest design vision from the two iconic global brands who share a history in supercute, super-collectible collaborations.  Hello Kitty is the focal point of tokidoki artwork on this collection.   Items range from a rolling suitcase and neoprene laptop and iPad cases, to a wallet, bags in various sizes, watches and plush.  All items will be available on www.sanrio.com as well as at select Sanrio stores starting November 1.

These two collections join the many unique, fun and exciting collections that will be available this holiday season – including ‘Wish Come True for Hello Kitty’ with Miami based artist FriendsWithYou, Neviz x Sanrio jewelry collection, and the adorably chic line of Hello Kitty for Forever 21 that will be launching November 18th.