Dove® go fresh and MTV partnered up to throw a fabulous fete to kick start its Fresh Spin Series video series and to celebrate its newest products – Dove® go freshTM Rebalance Deodorant and Body Mist – at the Gansevoort Park Avenue on Sunday night. The party, originally scheduled as a pool party but moved indoors due to rain, couldn’t have been more epic.
A fashionable crowd turned out rocking stilettos and fancy rain boots a la Melissa Plastic Dreams and danced the evening away to fresh sets DJ Jessica Who (Miami), DJ Chelsea Leyland (New York) and DJ Diamond Kuts (Philadelphia). The three DJs were chosen by Dove and MTV to to share their personal stories, style secrets and music insight as well as to take viewers behind-the-scenes at the upcoming MTV Video Music Awards, NY Fashion Week and MTV Online ‘O’ Music Awards to uncover what’s fresh and inspiring now.
The three new Dove go Fresh Rebalance collection:
- Clinical Protection Deodorant
- go fresh Body Mist
- Ultimate go Fresh Deodorant
Here with my good friend Alexandra Tuffour.
Photo Credit: True Dopeness
