Renowned photographer Annie Leibovitz shot her first advertising campaign for a Brazilian company, IGUATEMI, a popular chain of luxury shopping centers, which is celebrating its 45th Anniversary. Directed by Giovanni Bianco, the advertising campaign features notable Brazilians in family, fashion, gastronomy, innovation, creativity, and excellence. The black and red campaign stars songstress Bebel Gilberto, style icons Georgina and Bianca Brandolini, contemporary artist Vik Muniz and Maria Luiza Whately, model and muse Isabeli Fontana, tastemaker Luigi Tadini, chef extraordinaire Alex Atala, model Luciana Curtis, and champion for fashion Paulo Borges.
