GUESS feted the opening of its Fifth Avenue flagship store on Wednesday with a special performance by British singing sensation Jessie J. The event drew a crowd of fashion editors, special guests and onlookers curious about what was going on inside the bright and open space on New York’s busiest shopping avenue. Vanity Fair hosted the soiree, which brought b-list celebrities like Adrienne Bailon and La La Vasquez, both wearing dresses by GUESS. Jessie J., wearing GUESS Premium Power Skinny – Glamour Wash, performed some of the singles from her new album and got the crowd singing along to Do it Like a Dude and Price Tag.
Photos by Makeda Saggau-Sackey
