To mark the re-opening of its SoHo boutique, announced the launch of a new make-up collection exclusively available in the store.  The SoHo Story collection echoes the spirit of the SoHo neighborhood.  “For me, SoHo is a place where Bohemian ideals meet the toughness of the city… I love the tension and energy this creates.” says Peter Philips, global creative director at Chanel.

The SoHo Story Collection is a study in extreme contrasts, partnering feminine pinks and roses with strong, industrial metallics. From pretty cheekbones to anthracite nails, tender creams and flashes of metal simultaneously reflect and contradict each other. “I had a specific girl in mind who is both hard and soft. A girl who discovers a new city, a new life.” adds Peter Philips. “This is a very special kind of New York woman. She is innocent, but she has a steely determination that fuels the city.” The collection’s SOHO DE CHANEL Exclusive Creation reflects a Pop Art influence. Stamped with the four letters of SoHo, this silky powder comes in a delicate palette of shades and, when dusted across the face, creates a subtle, natural glow.

The store’s reopening will culminate with a private party at the boutique on September 9 for VIP clients and friends. Word has it that Karl Lagerfeld, who is receiving an award the next day from the Couture Council of the Fashion Institute for Technology, will be in attendance.  Not all of us are lucky enough to hob knob with the fashion elite but we can get our hands on the beauty collection, which will launch September 10th during Fashion’s Night Out.  The Chanel SoHo Story Collection, which will also be available for purchase online, includes:

  • Chanel Soho de Chanel ($65)
  • Chanel Quadra Eye Shadow in Stupendous ($56)
  • Chanel Rouge Coco in Stunning ($30)
  • Chanel Rouge Allure Laque in Stunt ($32)
  • Chanel Glossimer in Star ($27)
  • Chanel Le Vernis Steal and Strong ($23)